Our ALUX Brand Evolution 2.0

As our destination footprint grew beyond the Arabian region, it became clear that our name should reflect our broader global capabilities. After thoughtful consideration—and guidance from industry leaders—we are now rebranding as One Lux.

This evolution strengthens our long-term vision of multiple destinations, seamless excellence, and will enable us to further successfully serve our partners and guests worldwide

Please visit our new website on www.oneluxglobal.com

For any questions, please mail our CXO Nicholas Rhodes on nicholas@oneluxglobal.com